The Thinking from Wii

An article on this month's issue of Fortune arouses my interests about Wii. The success story about Wii is really impressive - battling on the indifference of people who have no interest in video games. Wii focuses on delivering experiences with lower price rather than other gaming industry giants do, such as SNE and MSFT. Good game experience is not necessary to be expensive!

The first time I knew Wii was from a friend, Diedian's home. The little box is really something that is very attractive. The way that a player is playing the game and the sensitivity to the player's body movements are more accurate than I thought. I heard that Wii was also hard to get.

The target of the Wii's marketing segment is bald and I am not sure how long the successful trend can last. Since the target consumers are not game-sensitive, and this segment usually is composed of low value users of traditional electronic games. I am interested in how the product information can be spread to those people, and how much the target consumer are willing to pay for this box. Currently the list price is less than 300 US.

The "little" company's revenue is unbelievable-- 8.36 B with only 3,400 employees, almost 8 times of that of the company I work at, and just a little less than Mattel ( Barbie doll company) which has been in Market for more than 50 years, 2.5M per employee whereas 1M per employee at Google. I checked their website (http://www.nintendo.com) and wanted to check out how to invest this company. But they seem to be only traded in Japan. In US, we have to purchase ADR ( America Depository Receipt) from some banks. Never done any ADR trade before. Might investigate it more later on.